Search Engine Optimization (SEO) is a process that helps websites appear higher on search engine results pages. The higher a website appears, the more traffic it gets and the more money it makes.
SEO is about getting your site to rank higher for relevant keywords, or phrases. You can do this by optimizing your content for search engines, including both users and web crawlers. You also need to link to other relevant sites and build backlinks through guest posts, social media campaigns, and so on.
If you want your site to rank well in Google’s search results pages, then you need to make sure that it has good content and a solid link profile.
You can measure your progress using analytics tools such as Google Analytics.